Pixel Rainbow

Pixel Rainbow · brands, websites, experiences

The internet went gray. I split it back into color.

I’m a designer, developer and builder of ideas. I make brands, websites and experiences that feel like culture, not content. I build them by hand, and you own every piece.

Start a project See the work

It starts the light and the sound. Nothing plays until you press it, and it sounds best on headphones.

  • Built from scratch for each client.

§ 01 · Range

One beam in.
Seven ways out.

  1. 700 nmBrand & identityNames, marks and visual languages built from the true, specific things about you.
  2. 664 nmWebsites as artworksHand-built sites that load fast and behave like objects you want to touch, with the strangeness put where it counts.
  3. 628 nmInteractive & generative experiencesLaunches, drops and installations that people screenshot and send to their friends.
  4. 555 nmCreative directionOne point of view held across every surface, from the first sketch to launch day.
  5. 519 nmCreative developmentHand-written code for the shaders, the sound and the physics. I don’t use page builders or kits.
  6. 446 nmConcept development & prototypingThe unorthodox idea, made real fast enough to hold before anyone has time to say no.
  7. 410 nmPhysical & spatial ideasObjects, rooms, print and light, for ideas that belong off the screen.

Most projects use three or four of these at once.

§ 02 · Spectrum

Every project is
a line in the light.

Each one is named after a real Fraunhofer line: a dark gap the elements leave in sunlight.

  1. 686.7 nm

    Fraunhofer B · oxygen

    Phlower Pharma

    https://phlowerpharma.llc
  2. 656.3 nm

    Fraunhofer C · hydrogen-α

    Underdogs Lab

    underdogslab.com
  3. 589.6 nm

    Fraunhofer D₁ · sodium

    TerraNa BioLoop

    bioloop investor site
  4. 589.0 nm

    Fraunhofer D₂ · sodium

    Lambo Wholesale

    lambowholesale.com
  5. 527.0 nm

    Fraunhofer E₂ · iron

    Orvani Group

    orvani.group
  6. 518.4 nm

    Fraunhofer b₁ · magnesium

    Orvani Peptides

    https://orvanipeptides.com
  7. 486.1 nm

    Fraunhofer F · hydrogen-β

    Nick Salazar

    nicksalazar.net
  8. 434.0 nm

    Fraunhofer G′ · hydrogen-γ

    Will this color be yours?

    Claim 434 nm
  9. 410.2 nm

    Fraunhofer h · hydrogen-δ

    This violet is still unclaimed.

    Claim 410 nm
  10. 396.8 nm

    Fraunhofer H · calcium

    Squishy Finder

    https://squishy-finder.com

Read each project in full

§ 03 · White light

Refuse the average.

Templates are surrender.

Taste doesn’t scale. That’s the point.

Make culture, not content.

White light is every color averaged into one. It looks clean and says nothing, and it’s what happened to brands online: the same fonts, the same beige and the same playbook everywhere. That sameness is expensive, because nobody remembers you and you pay to be seen again and again. I work the other way, through the prism, for brands, artists and operators who need people to remember them.

A sound bath and a warehouse at four in the morning are made of the same two things: one sustained tone and one repeating pulse, and only the speed changes. The instrument at the top of this page slides between them. I want the work to be something you feel in your body.

Read the whole philosophy

Pixel Rainbow in black and white: arms crossed, in a cap and dark sunglasses, leaning on the open door of a black car.

The person behind the prism.

I’m Pixel Rainbow: a designer, developer and builder of ideas. Four decades of technology work, marketing, cyber and music brought me to this very moment: the independence to work on what I want to, how I want to, and with whom I want to.

Influences

My mother and father, Jeff Mills, Miles Davis, Julien Descamps, Maradona, Robert Smith.

Obsessed with lately

Sound, Light, and Motion — from the quantum consciousness, to the discovery that atoms are merely trapped light.

§ 04 · Inside the glass

Three phases.
No theatre.

01 Signal
I listen for what’s true about you: the story, the audience, the numbers, and the thing you’re slightly embarrassed to say out loud. I don’t start from mood boards of other people’s work.You get a one-page signal (what’s true, who it’s for, what we won’t do) and a first direction to react to.
02 Refraction
I split the idea into look, build and story, then rebuild it as one thing nobody has seen before, prototyped early so you can hold it before it gets expensive.You get working prototypes you can click and hold, then the full build, reviewed live in the browser.
03 Release
It ships, loud, and it holds up under real traffic.You get the launched work, the source, the files and a handover. You own every pixel and every line of code.

Working together.

  • NDA-friendly

    Send your NDA first if you like. I’ll sign it before you tell me anything.

  • You own all of it

    The code, the files and the source art are yours, with no license to rent and no platform you have to stay on.

  • Built to a standard

    Every site meets WCAG 2.2 AA for accessibility, loads fast on an ordinary phone and can be read with JavaScript turned off. That’s the minimum on every project.

  • Stay or go

    After launch, keep me on as an ongoing collaborator for new drops and pages, or take the keys and go. Ongoing work is $333 an hour.

Kind words.

  • [QUOTE — REPLACE]

    [NAME, ROLE, COMPANY — REPLACE]

  • [QUOTE — REPLACE]

    [NAME, ROLE, COMPANY — REPLACE]

  • [QUOTE — REPLACE]

    [NAME, ROLE, COMPANY — REPLACE]

§ 05 · Matter

Let’s make something
nobody’s seen yet.

US Central time · I usually reply within two working days

When does it need to exist?
Which color does it feel like? Each one hums at its own frequency.

Optional. Leave it dark if you haven’t found the room yet.

Every grain on these dunes was light a moment ago. Move across them to pour your own.

Or write to me directly

Rather talk it through? Use the email above to arrange a time.