The house behind the brands. A family-run, Latin-owned hemp company in Seabrook, Texas, that builds and runs its own brands: Phlower Pharma and Underdogs Lab.
The unorthodox idea
A parent-company page that names who answers the phone. “We run our own brands because control is integrity. You know who made it. You know who answers the phone.”
How it was made
A one-page company site: the line in Spanish and in English, the Seabrook address, and a door to each brand it runs.
What it did in the world
Gave the brands a house you can name, with a real address and a person who answers.
A storefront for a Houston hemp brand that leads with proof: lab-tested, batch-verified, and every certificate of analysis public. It speaks in the founder’s own voice: “We are Underdogs.”
The unorthodox idea
Make trust the brand. The category is known for vague claims, so the lab paperwork is the headline, and the story is told in a person’s voice: “Everybody got an underdog.”
How it was made
A dark storefront on the Medusa commerce platform with a Next.js front end: a film behind the hero, a 21-and-over gate, a state picker so shoppers see only what can ship to them, search, and shelves from flower to drinks to chocolate.
What it did in the world
Created a buzz on the streets: “Did you see that site with the 3D dog head with the smoke coming out of his nose?”
An investor site for a sodium-ion battery: GAIA Eco Developments’ TerraNa BioLoop™ SIB-3000, a 3.0 MWh-class storage unit in a 20-ft container, built to go where the grid does not.
The unorthodox idea
A battery pitched like field kit, not a spec sheet: “Circular power, field ready.” The page tells the story first, the problem, the risk, the fix, then opens the machine in closed and open service views before it asks for money.
How it was made
One long page: five numbered views inside the system, a four-stage roadmap, a three-page product brief to download, and an investor inquiry at the end.
What it did in the world
Gave a battery company a front door for investors, with the brief one click away.
Wholesale for shops, from a family-run house on Harwin Drive in Houston: more than 20,000 items, the house’s own brands and a deep list, picked up or shipped.
The unorthodox idea
A wholesale catalogue that behaves like a product launch, with type made of noise, a film, and plain promises: “Trust. Price. Selection.” and “Three plain reasons. No fine print.” Prices appear only after a shop’s license is checked.
How it was made
Medusa commerce with a Next.js front end, two films and three animated canvases; a state picker, license-gated prices, and a three-step path: apply with your license, get approved, sign in and pay.
What it did in the world
Uplifted the otherwise boring online wholesale experience… gamified shopping, rewards, fun and sexy vibes and efficient UI/UX.
The company behind the others, at the same Harwin Drive address that ships Underdogs, with a one-page site built around one word.
The unorthodox idea
A company site with almost nothing on it, on purpose: the name at full width, its letters changing colour where they cross a looping film, one button marked “púlsar” and one instruction, “Press pulsar to print.” It is numbered Nº 001, like the first of a series.
How it was made
A hand-built single page: a looping film in two formats (WebM and MP4), one canvas, and nothing else to load.
What it did in the world
Gave the business owner a simple, yet bold landing page for one of his parent companies, using the same palette as his e-commerce sites, and an island photo-turned-logo from their home country.
A research storefront. Peptides made in Texas, sold for research use only, not for human consumption.
The unorthodox idea
The shop sits behind a door. You create an account or sign in to confirm research-use access before you can buy.
How it was made
A catalogue storefront with the research-use line on the page, a shipping rule you can read (free on five or more vials, otherwise $9.99), and the shop behind that account.
What it did in the world
Put a research catalogue on its own front door, with the rule on the page and the shop behind an account.
A site for an independent marine surveyor and cargo consultant: Second Mate Unlimited, 1600-Ton Master, and a decade surveying cargo.
The unorthodox idea
The site is written the way he writes a survey: headlines that are the job itself (“Count. Measure. Record.”, “Rig. Lift. Land.”, “Block. Brace. Lash.”), photographs from his own files with plain captions, and each license explained by what it means to the client.
How it was made
A hand-built static page: five short films, fourteen services, credentials, work, and a request form that can send, copy or download the request.
What it did in the world
An all-business website Nick can be proud of that shows off some of his jobs front and center.
